Less Than Half a Million! A big price drop for Audi Q7
Less Than Half a Million! A big price drop for Audi Q7
According to the car blogger, FAW Audi's flagship SUV model - the new Audi Q7 opens a limited time promotional activities, the whole series of models directly enjoy the one-bite price policy, 45 TFSI Black Knight Edition one-bite price of 459,900 yuan, 55 TFSI Sport Edition and 55 TFSI Black Knight Edition one-bite price of 533,800 yuan. In addition, consumers can also stack up to 15,000 yuan replacement subsidy. It is worth mentioning that the lower part of the display “the final transaction price of the vehicle to the customer and FAW Audi Hebei local franchised dealers to agree on the price shall prevail”, meaning that this price should be exclusive to the Hebei region.
In addition to the Hebei region, other regions also have similar purchase policies. In Zhejiang region, for example, Audi Q7 45 TFSl Black Knight model is priced at 469,900 yuan for a limited time, 45 TFSI Sport at 483,900 yuan, 55 TFSI Sport at 543,900 yuan, and 55 TFSI Premium at 619,900 yuan. In Fujian, the Audi Q7 is priced from 463,900 yuan for a limited period of time
Although there are differences in the prices of the major regions, but basically have entered the range of less than 500,000 yuan, the price cut not only refreshed the Audi Q7's history of new price lows, but also triggered a strong reaction in the luxury SUV market.
Audi Q7 is Audi's medium-large SUV, but also the first SUV in Audi's history, which took three years to develop, and in October 2006 FAW-Audi Sales Division officially introduced the first generation of Q7 into the domestic sales, priced between 798,000 and 1,007,200 yuan according to the different option packages.In December 2015, the second generation of Audi Q7 was officially launched in China, with a price range of 75.38-109.88 million yuan, the first listed Audi Q7 equipped with two engines, 40 TFSI models equipped with a 2.0 TFSI four-cylinder engine for the Chinese market special, maximum power 252 hp. 45 TFSI models equipped with a 3.0 TFSI mechanically supercharged V6 engine, the maximum power of 333 hp. Transmission, matched with the engine will be an 8-speed manual transmission, all models are equipped with quattro four-wheel drive system as standard. 2020 May, the mid-term revision of the Audi Q7 was officially launched, with a guide price range of 68.98-86.68 million yuan, has been sold until now, the current market for the sale of Audi Q7 for the 2025 model year, was launched in July 22, 2024, with a guide price range of 60.98-80.48 million yuan. is 60.98-80.48 million yuan.
Audi Q7 significant price cuts, the reason behind is the increasingly fierce market competition, today's automotive market, especially in the field of luxury medium and large SUVs, Audi Q7's main competitor BMW X5 as early as April 2022 officially domestically produced, is the only BBA medium and large SUVs domestically produced, and in August 2023 for the midterm revamping, after the listing, the BMW X5 quickly fire, is currently the best-selling joint venture medium and large SUVs. Has been the best-selling joint venture medium and large SUV in China, the annual sales of 87,812 units in 2024, in the medium and large SUV market is second only to ask the world M7 ideal L6, ideal L7. another rival Mercedes-Benz GLE is also planned to be domestically produced within the year, this model will be the first time by the Chinese team led the development.
Looking at the Audi Q7 itself, low sales may be the direct trigger for its price cut. At one time, Audi Q7 also had a brilliant moment, but in recent years its sales data is not very optimistic. Data show that in 2024 Audi Q7 annual sales of 14772 units, while the BMW X5 has been realized domestically for 87,812 units, Mercedes-Benz GLE for 44,371 units. In order to improve sales, Audi had to take this strategy of price cuts, trying to attract more consumers through the price advantage, and this initiative may also affect the play of the BMW X5 and Mercedes-Benz GLE, the current starting price of the BMW X5 in the country is 615,000 yuan, the dealer offer is basically about 550,000 yuan, and the original Audi Q7 is also 100,000 lower, the price is really heartwarming, but there are also Some consumers are concerned about this, the price cut will reduce the brand premium, affecting the rate of value retention, but also wait