What's New

The million-RMB luxury sedan Zunjie S800, built by Hongmeng Zhixing's, won 6,500 large orders in the first month after its launch, allowing the Chinese to rekindle their national pride. Prior to this, the million-class luxury car with sizable sales was the YangWang U8 (10,000 units delivered), both of which tore apart the dominance of international brands in the 1 million-class market. And in the average price of monthly sales over 10,000 brand transactions in 2025, Hongmeng Zhixing and Tengshi are already in the first and second place, significantly ahead of Mercedes-Benz, BMW and Audi. This undoubtedly brings new hope for the premiumization of Chinese brands.

We must admit that there are few luxury brands that can be made globally, and even fewer that can be recognized globally. The reason is that they have to do enough balanced not only to sport but also good comfort, but also to design the ultimate good-looking and durable, not only to the appearance of a glance to identify the luxury but also the interior is delicate enough, not only good performance but also technology,and science, safety and so on the leading, otherwise it is impossible to be accepted by the global market. From the global point of view after World War II, the addition of luxury brands made of Land Rover and Lexus, the two did realize a lot of breakthroughs in the field of luxury brands, such as Land Rover in the field of SUVs to establish the advantage of hard to be surpassed, Lexus is in the smoothness and service to establish an advantage. In the fuel era, there were few opportunities for Chinese auto brands to break through in terms of premiumization. But in the new energy field, the rules have been broken, and Chinese auto brands have ushered in a major opportunity!

The new energy revolution is actually a bit like the quartz watch to revolutionize the life of the mechanical watch, take horsepower, torque, acceleration to talk like in the field of electronic watches to talk about punctuality, not persuasive. This is the traditional luxury brands in the field of new energy is not the core reason to open the market, because they still want to follow the set of oil car to set the price standard, the market simply do not buy, but is China's new energy brands to realize the breakthrough.

At present, China's high-end new energy brands have basically established new standards, among which: upgraded dimensions, air suspension (preferably magic carpet suspension with pre-scanning), electric doors, high-end audio (preferably branded audio), luxurious and technological interiors, excellent balance between sport and comfort, and leading-edge smart driving capabilities have all become hard indicator standards for new entrants. The most representative of these are the Zuni S800 and the Tengiz Z9GT.

Zunjie S800 against the S Maybach, but from the actual competition dimension is the size of the S Maybach and the S-class, 7 series to compete, Tengshi Z9GT against the actual is also a large luxury car, but in the competition dimension is the size of the D-class car and the C-class luxury car to compete. Magic carpet suspension with pre-scanning, power doors, high-end brand audio, luxury technology interior, excellent balance of sport and comfort, and leading-edge smart driving capabilities are all present in both cars. The Zuni S800, of course, has a far superior theater system and SmartDrive, while the Tengiz Z9GT delivers the ultimate in handling and safety capabilities with leading-edge EasyTriangle technology. And many more points of humanized detailing.

Zunjie S800 itself is located in the market, the current monthly average is 500 to 1,000 units level, a month to take 6,500 big order, is definitely a huge success. As for the Tengshi Z9GT may be questioned to seize the C-class car market monthly sales are more than 10,000 level, while the Z9GT but monthly sales of 1,000 units level, what is the basis for when the benchmark? But don't forget that Tengshi Z9GT itself hunting styling whether in the C-class and D-class cars are extremely niche market, now can have monthly sales of more than 1,000 results is also a great success.

Of course the Chinese brand's premiumization is clearly dueling in the C-segment market. Tengshi Z9GT's three-box version of the Z9 is a basic failure because of its styling, and it's difficult to make a breakthrough in this area. For Tengshi to succeed, it will have to launch a new large three-box sedan that's the ultimate in good looks and durability, and I believe that Tengshi is on the move at the moment.

Hongmeng Zhixing's Zunjie S9, although the sales performance is quite good, but in order to completely break through the C-segment market, monthly sales exceeded 10,000 units, the size and shape design also need to be optimized again. However, relying on the success of the Zunjie S800 in the large market and the leading product definition, the launch of a product with the size of a D-class car (the domestic counterparts are all L lengthened version) replicated to the medium-large market, I think the time will not wait too long. If we can produce models that consistently sell more than 10,000 units per month in the sedan market above 300,000 yuan, the premiumization of Chinese cars will have achieved a major victory on a key battlefield.

China's automotive premiumization has flashed in recent years, but has more or less encountered resistance,NIO, ZEEKR, Tengshi, AVATR many positioning of high-end brand sales are slow to achieve a big breakthrough, in the country even spread a wind of doubt about whether China's automotive premiumization can win. But we can not be shaken by the immediate sales results, after all, in the market of more than 300,000 yuan, China's new premium brands have taken nearly 40%, while in 2019, six years ago, we were less than 10%. Victory cannot be achieved overnight, nor can it be destroyed, it is bound to be victorious in constant confrontation, which is bound to have ups and downs, but the high-end of the Chinese car brand will definitely usher in the victory. After all, China's new energy high-end brand and then SUV field has made a breakthrough to ask the world M9 as a representative of the model has been in the 500,000 yuan market, the monthly sales easily over ten thousand achieved a certain dominance, and continue to be stable.China's automotive premiumization has flashed in recent years, but has more or less encountered resistance,NIO, ZEEKR, Tengshi, AVATR many positioning of high-end brand sales are slow to achieve a big breakthrough, in the country even spread a wind of doubt about whether China's automotive premiumization can win. But we can not be shaken by the immediate sales results, after all, in the market of more than 300,000 yuan, China's new premium brands have taken nearly 40%, while in 2019, six years ago, we were less than 10%. Victory cannot be achieved overnight, nor can it be destroyed, it is bound to be victorious in constant confrontation, which is bound to have ups and downs, but the high-end of the Chinese car brand will definitely usher in the victory. After all, China's new energy high-end brand and then SUV field has made a breakthrough to ask the world M9 as a representative of the model has been in the 500,000 yuan market, the monthly sales easily over ten thousand achieved a certain dominance, and continue to be stable.